In Amusing Ourselves to Death, Neil Postman
masterfully demonstrates the effect of the shift from printed word to the
images on television. He claims that since our opinions are now being formed by
what we see on television instead of what we read in books, images have become
more important to us than words. One of his strongest examples is that of
presidential candidacy; in today’s culture, overweight men have no decent shot
at the presidency. Postman points out: “the grossness of a three-hundred-pound
image, even a talking one, would easily overwhelm any logical or spiritual
subtleties conveyed by speech” (Postman 7).
Even though the image onscreen may be speaking sensibly and may have
great ideas, we cannot overcome dislike of the image, and therefore discount
the man as a valid candidate. His underlying thesis in the chapter, I believe,
is that the shift from print to television has robbed us of some of our
thinking capacities. Print has traditionally been the basis for higher thinking
and learning, forcing us to visualize and understand what is meant by the words
on the page. Postman claims that the acceptance of the television has made that
irrelevant. The television requires no digestion; it merely feeds us information
through our vision, which we then use as “metaphors” that redefine many parts
of our culture. Even in today’s culture,
I think this argument holds a lot of water, except it could be applied to the
transition between books and the Internet, or television and the Internet. The “mediums”
of television and books have been combined into one ever-available hybrid. If
given the chance to observe modern society, I believe that Postman would still
hold firm to his “amusing ourselves to death” theory. I believe this cryptic phrase
means that we are losing the skills of thought by just taking what the
television or the Internet gives us and failing to take the time to comprehend
the implications before we let it shape our thoughts. We are so obsessed with
amusing ourselves through visual images on the television, or today, the
Internet, that we don’t grasp how the medium affects our formation of
metaphors, which in turn shape our conception of the world around us. Since all of our metaphors are formed by and
through mediums, we have to be exceedingly careful about the mediums we choose
to influence ourselves with. While the Internet and television are great
amusement and entertainment devices, I agree with Postman as to the fact that
the printed word has and should be our primary medium of thought formation.
Paul, I think you had a great analysis of Postman’s claims and motives, and I definitely agree with your claim that Postman disapproves of television as an effective medium. I noticed that you mentioned that Postman concludes that printed word has and should be our primary medium of thought formation. Postman undeniable takes a favorable stance towards printed word as a medium of communication and praises its benefits. However, I believe that this is more to point out the deplorable effect that mediums such as television have on a culture. Postman leaves the idea of 'mediums creating the metaphor' more open ended than simply concluding that printed word should always be our primary medium of thought formation. I believe that the goal of Postman’s analysis is that we should always consider the lens through which we see rather than just what we see. So rather than concluding that printed word should always be our primary lens, I believe that he is instead saying that we should always consider and choose the best lens available to us.
ReplyDeleteI definitely agree that society has lost some of the benefits of printed media, including the encouragement to think critically, analyze arguments, and form original opinions. As Postman said, the properties of television manifest themselves in society. Because television is a visual medium, society has become increasingly concerned about how things look rather than what they mean. Having said that, I do think there are some benefits of televised media, even if they are not utilized very often. Movies and television open up a whole new medium for artistic expression. Movies can tell stories with profound ideas and very creative imagery. In addition, broadcast media can enhance our ability to engage in informed political discussion. Because most people have access to broadcasted news, it effectively expands the marketplace of ideas. So while a decreased interest in printed media is a sad loss to society, televised media, when utilized in a constructive way, can enrich our culture.
ReplyDeletePaul, I agree with you and with Neil Postman about the fact that an overweight person has basically no shot at being a presidential candidate, regardless of their political ideals or talents as a lawmaker. We must be wary of this fact and remember Warren G. Harding, the man Americans elected in 1920, simply because he "looked like a president." That surface-based logic led to one of the worst presidencies of all time. After his death, it was revealed that Harding granted high government positions to his friends, and also let them use government land for their personal profit. He is viewed as one of our worst presidents, and we cannot let something like that happen again. We must take voting seriously, and we must not judge the content of one's character based only on surface appearance.
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